Roots and Wings team


We founded Roots and Wings in 2008 as a group of five individuals from a range of creative and entrepreneurial backgrounds. Being young and idealistic, we dreamt of combining our skills for the benefit of communities and organisations across the North East and beyond.

Over ten years on, we’ve worked with all kinds of great clients across the world in a number of sectors, from healthcare to heritage and communicating research to cultural engagement. In the course of the last decade, we’ve also built up a fantastic network of trusted freelancers, including animators, illustrators, videographers, web developers, musicians and sound designers, who we can call on depending on the project at hand.

True to our original vision, we still only take on work that satisfies our social or environmental objectives. Our company name reflects our raison d’être; to stay firmly rooted in the community through engagement and participatory projects, and to help our clients to fly by delivering impactful creative solutions. Uniquely for a design company we’ve nailed our non-profit status to the mast as we’re constituted as a Community-Interest Company (C.I.C.) placing us firmly in the third sector.


We call Roots and Wings a multimedia design company because, in terms of design, we don’t like to limit ourselves to one medium. That said, the majority of our work falls into one or more of the following categories: Graphic Design (for Print), Digital Design, Videos & Animations, Websites & Apps, Logos & Branding, Workshops & Community Engagement and Service Design.

As well as the above, we’re always excited to try out new things. If you’ve got a project that doesn’t fit neatly into one of the above, please get in touch and we might be able to help.


At Roots and Wings we try to make ethical choices in terms of how we run our business and how we treat each other. We’re an Equal Pay and Living Wage employer. Our studio is powered entirely by renewable energy sources through our providers Ecotricity. Banking can be a shady business, but The Co-Operative Bank has the highest ethical standards of all the high street banks, so we use them. Finally, being a design company we naturally deal with a fair amount of printed material. Far from being dead, we think print is still one of the best ways to communicate with your target audience, although we also like trees and are keen to minimise our carbon footprint through ecologically sustainable and carbon-balanced printing, so we try to ensure all paper and card comes FSC/PEFC approved.

As a Community-Interest Company (C.I.C.), 100% of our profits are reinvested towards supporting further community work and educational outreach. We play an active role in facilitating worthwhile projects across the North East and all of our work retains a strong community focus.